Salesforce Marketing Cloud Business Analyst

Job Description

Appealing Points:

• Opportunity to work on end-to-end customer journey design and personalization strategies using Salesforce Marketing Cloud tools.
• High-impact role bridging business stakeholders and technical teams, with exposure to large-scale digital transformation programs.
• Involvement across full lifecycle—from requirement gathering to go-live and optimization—within an Agile, globally distributed environment

Annual salary : 10 Million yen and above

Job Responsibilities:

• Engage with client business and marketing stakeholders to understand campaign, personalization, and customer engagement needs
• Elicit, analyze, and document business requirements; translate them into functional specifications, user stories, and acceptance criteria
• Define and document end‑to‑end customer journeys and campaign workflows using Salesforce Marketing Cloud
• Act as a functional bridge between client teams and Infosys technical teams
• Support solution design across:
• Journey Builder
• Email Studio
• Automation Studio
• Contact Builder
• Mobile Studio
• Drive UAT planning, coordination, defect triaging, and business sign‑off
• Ensure adherence to Infosys delivery standards, data privacy, consent management, and compliance requirements
• Support go‑live activities, post‑production stabilization, and continuous optimization initiatives

Job Qualifications:

• 5+ years of experience as a Business Analyst in CRM, Digital Marketing, or Salesforce programs
• Strong functional expertise in Salesforce Marketing Cloud
• Solid understanding of customer segmentation, campaign orchestration, and personalization strategies
• Experience working in Agile delivery models with distributed teams
• Strong documentation, communication, and stakeholder management skills
• Bilingual - English and Japanese

Preferred Qualifications:

• Salesforce Marketing Cloud Consultant or Administrator certification
• Exposure to Salesforce Data Cloud or Sales / Service Cloud
• Experience working on large‑scale transformation programs

Language: Business -level Japanese (JLPT N2) and Business-level English

Company Description:

We are a technology-led software services company that fulfils technology companies' software product development needs worldwide. As a trusted partner of today’s enterprises, we build software solutions for the future. We aim to understand our customers' needs and aspirations to deliver software that aligns with their vision. We are passionate about creating future-ready software focusing on superior user experience and ultimate simplicity.

Specializing in mobile, web, and cloud-based software development services across various industry verticals, we cater to customers globally. We focus on developing next-generation software products that require a deep understanding of communication networks, operating system internals, device diversity, and critical system resources. Our core strength lies in combining these engineering environments to create cutting-edge software solutions.